Herbal Water Packaging
2011
Description
Packaging design for a new product line of sparkling water.
Fields
Art Direction, Branding, Packaging
  • Herbal Water
    Packaging and Branding
  • The ingredients used in Ayala’s Sparkling Herbal Water products are 100% certified organic. The packaging needed packaging needed to speak to. Our design approach was to re conceptualize the term organic, removing it from the notion of earthy, and shifting it toward vibrant, pure and honest ingredients.
    The visual design, featuring a bright and bold color palette, represents this new direction.

    Role: Art Direction and Graphic design in collaboration with the communication design team at LUNAR.