Upwork is a global online work platform where over
4 million businesses and over 9 million independent professionals connect and collaborate remotely. As Head of Visual Experience I'm responsible for leading a range of projects including UX/UI design, systems design and product branding. During the company's rebranding from Odesk to Upwork in 2015, I lead a redesign of the product's design language to align with the brand's new look. This included new typography, color, custom icon library, components, photography and illustration style. I work regularly with internal stakeholders, UX designers, developers and other visual designers from around the world to develop the next-generation of Upwork's platform.
(Head of Visual Design Experience UX/UI: Kenny Hopper | Visitor Homepage Design, AD: Maria Pentkovski | Creative Direction: Jonathan Cofer)