Alpine is one of the world's premiere music technology brands with a legacy of creating quality stereo audio products. By introducing their very first line of headphones Alpine was not only able to connect with a younger demographic of consumers but also dive into a thriving market of luxury personal audio products. The new line of headphones feature innovative technology that allow users to experience a live concert sensation through an app which controls music energy levels. Packaging not only needed to protect and promote, but had to entice consumers by creating a unique and memorable 'first impression' that expresses the notion of 'Feel Your Music.'
As Creative Project Lead, I was responsible for managing and leading a close knit design team consisting of industrial designers, graphic designers, 3D artists, engineers, material vendors. I worked closely with Alpine stakeholders as well as Apple store retail specialists through multiple design solutions to arrive at our finished design.
Creative Direction: Kenny Hopper,
Graphic Design: Megan Malley,
3D Rendering Designer: Stuart Favretto,
Industrial Design: Ken Mak,
Studio: LUNAR in San Francisco, CA
Graphic Design: Megan Malley,
3D Rendering Designer: Stuart Favretto,
Industrial Design: Ken Mak,
Studio: LUNAR in San Francisco, CA
For Alpine's first departure from their signature car stereo products, they needed a visually stunning and innovative packaging solution to make a splash in the luxury headphone market. The new line of headphones use innovative technology to allow the user to experience a live concert sensation through an app which controls music energy levels. As lead designer for multiple versions of the packaging, I worked with Alpine, materials vendors, and industrial designers to create a graphic that visually conveys the concept "Feel Your Music."
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